The Price of Spirituality
When I started The Place three years ago, I remember receiving a shitload of advice (that I did not ask for) on how to brand myself, what to show, how to communicate, and... how to price myself. One of the things I’ve heard the most was, "Make sure you set up your price well because constantly changing it doesn’t look good in the eyes of your client."
Bon… ok.
As usual, I did not listen to anyone and just did my thing. Changing constantly, putting the prices up after a month or reducing the price because it did not feel quite right. The market for wellbeing started to explode, and we started to have many more souls willing to just do the fuck they wanted (yay! mission accomplished)
One thing that I have noticed is that entrepreneurs allow themselves to play with their talents, gifts, and prices, but always in an exponential way.
I’ve been thinking a lot lately about the price of life and the price of spirituality. And before I start rambling about my thoughts, a little disclaimer: I don’t have the answers on this topic, and this is my humble opinion in the present moment. Like everyone, I change my mind, and my opinion will evolve the same way my body and soul do.
I was recently talking with a dear friend of mine, Taylor, about the business of spirituality. I was telling her that I am in a place right now in my life where I don’t really grasp where we are heading or what is happening in this world. I am in a personal conflict between making sure my business not only survives but thrives, but at the same time, I am in complete opposition to the insane prices that are now being practiced.
She said something that summed up quite well my thoughts: "We moved from the starving healer to the multi-billionaire coach in a couple of years."
It’s true.
And…it’s great!
How freeing and inspiring it is that we can today make a living from jobs that either did not exist before or were not as well known as they are now. How freakin’ beyond is it to be able to make a living entirely based on our gifts?
What a revolution!
But…
… Have we then fallen again into a loop of scarcity mindset? Are we still playing with the idea that the higher the price, the better the value? Or even worse, are we still putting our values into thinking that the richer the more successful we are?
I am genuinely asking these questions myself, and I don’t know the answer.
I believe pricing ourselves is a game of self-worth.
Too cheap = low self-worth, but on the other hand, too high might also be low self-worth.
What are we trying to prove by offering extra-expensive courses? Who are we trying to convince?
I don’t believe in the starving healer, and I don’t believe in cheap ass spirituality.
But I don’t think offering extra-high-priced courses is the future.
I feel like we are constantly trying to stretch to the max. Stretching our knowledge, stretching our wallet, stretching stretching stretching to the point that participating in trajectories became a huge, massive stretch to the nervous system.
Have you noticed how today everyone is selling a six-month-based membership or a 12-month commitment course?
I get the idea behind it. I get that in order to get the healing juice out of something, you need to commit. You need perseverance and devotion if you want to reap the fruits of your labor. Yes to all of that.
I also get the feeling of how heavy this is on our bodies and nervous systems. The digital commitment of your money.
So how do we price ourselves?
Obviously, there is no perfect answer to that question.
What about we price ourselves the way it feels right for us in the now? What if we generalized the fluctuation of our pricing range without it affecting our self-worth. What if we feel confident enough in offering a range of different services at different prices so everyone can get your magic?
Pricing ourselves is so personal.
It’s a reflection of our own story, of our own wounds and visions. It’s a mirror of our values and of what we see in the world.
There is no such thing as setting up the perfect price because it will always be either too expensive for someone or too cheap for someone else.
So how does it feel to you?
How is it aligned with your values? With your own authentic code?
Maybe that’s the secret to finding the perfect price for your offering.
I wanted to write about this topic not to ruffle any feathers or make a point but to soundboard with you. To bring to the surface feelings that maybe I am not the only one having.
What is the spiritual world that we are building for tomorrow? Is it one that is both accessible for the seeker and nourishing for the healer? Is it one that is inspiring and uplifting?
I truly believe that everyone’s vision needs to be celebrated, honored, and invested in.
I also truly believe that spirituality (and well-being) are meant to be shared by many, a.k.a. made accessible.
So how do we do it? Where do we start? What needs to change?
On a personal note, I have decided to lower the prices of the collective moments while still honoring the work I do on the 1:1s. Shifting the way I’m sharing content with my audience in a way that stays accessible while still making sure to honor the needs of my business. Offering workshops that don’t feel like a stretch, neither for my audience nor for myself, by keeping them wild and light. Making sure to feed my unique gifts in the exclusive moments and honoring my vision with honorable prices.
Let’s see how that works for me and The Place ☺︎
